Improve Marketing to Optimize Marketing Spend and to Increase Leads

Campaign Management

Your marketing team in collaboration with your Sales and Product strategies, will create and track your Marketing Campaigns. Operational expense is assigned to each campaign, perhaps a direct mail piece or Google Adword Campaign, or an email blast, and lead generation efficiency is clearly gathered.

Marketing Mix is Managed

All campaigns are clearly reported, on-line or web based marketing and offline marketing. The marketing mix is now visilble and working approaches are visible and can be accentuated.

Nurture your Prospects and Customers with Auto-Responders

Generate demand for your products and services. Focus marketing and sales strategies to increase order size and add-on sales with complementary products. Test campaigns and measure your lead generation results to cut cost and increase sales. Nurture all leads to sales ready status by automatically staying in touch using Auto-responders.

Understand Marketing Spend and Revenue Impact

All campaign costs are measured against your expected results. Marketing spend across all your campaigns is crystal clear. Revenue is tracked using your campaign and lead sources. Marketing impact on sales is no longer a gray area.

CRM Marketing and Lead Management Screenshots

Lead creation is done fast with our Quick Create. Web to Lead function is easy to add on and CRM users can import leads into their lead list. Leads can be nurtured and closed using our Sales Lead Tracking module.

Lead Lists

Lead lists are built by CRM users. The lead lists are displayed in multi-views, all created, saved and picked by your sales users.

Lead Detail

This CRM Screeenshot is part of the lead detail form. There is a More Information page which shows sales process data. This from is flexible, fields can be added or removed to match your marketing and lead closing process.