Contact Management and Key Account Management

Contact management: Foundation of Marketing and Sales

Contacts and more contacts. Contacts flood in each sales day. New referrals, new members of buying teams, new jar full from trades shows. What is the best way to manage contacts?

The Best Tool to Manage Contacts: Depends? (IBM says this alot)

It depends on what you are doing. To send out Christmas cards to a list or to track phones and addresses, use ACT. This is a contact manager or electronic Rolodex. Google and Yahoo, free email, give good contact management tools. But if sales are to be made, leads to be tracked, and deals to be cashed in use, online sales software or full CRM (customer relationship management.

Online Sales Software manages your Contacts: Accounts, Partners, Suppliers, Principals. Contacts are associated with an Account if needed. All address data is noted by contact. And best of all... all activity data, like emails, sales leads, business opportunities, meetings, products, are reported in the contact form.

Now as leads mature to business opportunities all activity is clear. Lead sources are known. sales stages and sales dates. The lead is converted to an opportunity and joins a pipeline list. The pipeline creates a sales forecast.

This is what a professional sales software tool can do. And much more. Being online, collaboration is easy. To route sales data like leads or new contacts to remote sales people and re-selllers is easy. OnlineSalesSoftware's Sales Power Bench will route and track leads and business opportunities and get updates automatically.

This is unique functionality and pays off by getting all sales data updated. Then reports for Principals, for stakeholders, for product managers, and for sales management are perfect. crystal clear and accurate.

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